Bright-sided by Barbara Ehrenreich

Author:Barbara Ehrenreich
Language: eng
Format: epub
ISBN: 9780805087499
Publisher: Henry Holt and Co.

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* Marketdata Enterprises estimates that in 2005 the total U.S. market for “self-improvement products”—including tapes, books, and coaches on business, diet, and relationships—amounted to $9.6 billion, but with the caveat that “information about the market and its privately owned competitors is still very difficult to obtain. Most companies or organizations are very reluctant to give out any information regarding their revenues, enrollments at their programs, or how they are doing/how fast they are growing.” In 2004, Potentials magazine gave an estimate of $21 billion a year for the market in all “motivational products” (Steven Winn, “Overcome That Gnawing Fear of Success,” San Francisco Chronicle, May 24, 2004). The International Coach Federation estimates that coaches worldwide garnered $1.5 billion in 2007 and that most of them were business coaches (Executive Summary, ICF Global Coaching Study, revised Feb. 2008).

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